Geomerics

- $600 million estimated graphics tools market

- Geomerics is addressing the computer games and interactive entertainment industry, worth an estimated $22billion per year

Overview

Formed in 2005 by ANGLE, Geomerics brings together a team of leading academics from Cambridge University, and the US, assembling the world’s leading exponents of geometric algebra (GA) in a single company.
Geomerics develops commercial applications for GA – a sophisticated form of mathematics that vastly simplifies geometric operations, with the potential to revolutionise fields as diverse as computer gaming and electromagnetic modelling.
Initially applied to theoretical physics, GA was subsequently developed by Geomerics to deliver state-of-the art solutions to the complex geometry problems inherent in applications such as computer graphics. Geomerics has demonstrated its ability to perform the calculations involved many times faster. This performance offers games developers the ability to make a major step towards film quality visuals – the ‘holy-grail’ for interactive entertainment. By allowing more complex operations to be run on less powerful processors Geomerics also has the potential to support powerful games on devices such as mobile phones.

Market opportunity

The revolutionary nature of Geomerics’ technology creates the opportunity to define and own a new graphics standard for the industry. Furthermore, it may be possible to influence chip design and thereby ensure that the benefits of Geomerics’ capabilities become ‘hard wired’ to the future of the gaming industry.
The global gaming market is currently valued at around $22 billion and is projected to grow by a further $11 billion over the next five years. The graphics tools market – the sub-sector of gaming which Geomerics targets – is worth an estimated $600 million.
The multi-sector applicability of the Geomerics technology provides related opportunities in other markets. For example, Geomerics has developed a proprietary solution that redefines the market for electromagnetic modelling software used in the defence and telecoms sectors.

Progress

During the year Geomerics has built up its team with a series of high level appointments, including an industry leading Technical Director from one of Europe’s largest independent games developers. Geomerics has now developed a portfolio of product applications, including a solution to one of the outstanding problems in the games industry – that of realistic ‘soft’ lighting and shadowing.

Website: www.geomerics.com

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